Expectful Brings Access to Mental Health into Brick and Mortar

When I joined Expectful in early 2020 I had dreams of expanding access to holistic care for moms and moms-to-be—access that goes beyond the app experience and shows up right where you are, when you need it most. That’s why I couldn’t be more proud to announce that just over a year later, gift cards toward Expectful subscriptions and services are now sold in the family aisle within select CVS stores.

Expectful gift cards are in certain Rhode Island and Massachusetts CVS stores over the 2021 holiday season. Here is the full list of locations:

Vitamins, Nail Polish, and an Expectful Gift Card

Prior to joining the Expectful team, I was hooked on the app after I took the Hypnobirthing course. I had a high-risk pregnancy that fueled bouts of anxiety and uncertainty (not unlike many of our subscribers), and this course ultimately exposed a secret power within my body. A warrior I hadn’t known before. And each day that exhaustedly came and went thereafter, throughout my very early motherhood days, the urge to support and empower other mothers and moms-to-be became a non-negotiable. I had to do it.

So now that Expectful is available on the shelves of CVS, a place where moms find everything from daily necessities to knick-knacks, we hope to edge a little closer to making such deserved care that spans fertility to childbirth and postpartum to motherhood as commonplace as Tylenol and dark chocolate (which we’ll grab on the way out, too).

I’m honored to have the partnership with CVS, a leader in the healthcare retail space, advancing our mission of healing the world from the inside out, one mom at a time.

In gratitude,
Nathalie